![]() PURLs/online tracking is the top response rate tracking method according to 59% of marketers surveyed for the most recent ANA Response Reportħ Best Practices to Improve Your PURL Direct Mail Strategy 1.PURLs help you build a profile of your respondent’s interest and behaviors – valuable information that can lead to continued and more relevant engagement over email, direct mail, or other channels.PURLs let you know when a direct mail piece drives visitors to your website, showing that direct mail works. ![]()
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